Tag Archives: storytelling

About Brand Buoyancy

This week saw the completion of Collective Spirit, a boat built as part of the celebration of the 2012 Cultural Olympiad. This is a remarkable piece of art in its own right, as well as being an example of and … Continue reading

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Telling stories that make a difference

There’s lots been written about the power of storytelling across cultures and time. And as much about how great brands are, in effect, stories well told. Maybe like me you have put in a lot of time and energy to … Continue reading

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