Author Archives: mitchado

Bubbles, Carbuncles and Brand Management

Hello…It’s been a while. Courtesy of Buffer I’ve just come across the “two-minute rule” to defeat procrastination. This is the result. My last post touched the concept of brand buoyancy and the role of bubbles. Some 18 months on (Is … Continue reading

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Buoyancy, Bubbles and Molecules

  Following on from my last post I have been giving some thought to the idea of brand buoyancy as a useful way of looking at brands.  My current thinking is leading me away from the simplistic metaphor of brands as … Continue reading

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About Brand Buoyancy

This week saw the completion of Collective Spirit, a boat built as part of the celebration of the 2012 Cultural Olympiad. This is a remarkable piece of art in its own right, as well as being an example of and … Continue reading

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People need Purpose

Simon Sinek, former anthropologist and author of “Start with Why” is possibly best known for his“Golden Circle” presentation at TedX in 2009.  This is another one of his recent talks given in New York at a Creative Mornings monthly meeting.  I’ve just come across the … Continue reading

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Business, ready and willing (almost)

via krconnect.blogspot.co.uk More evidence of what David Jones identifies in ‘Who cares wins” – the rise of Corporate Social Good as opposed to the more passive and sometimes cynical CSR.

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Are you listening?

Why do we listen?  Now that’s an easy question isn’t it!  To hear what someone is saying either with their words or perhaps their music, right.  But it’s more than that, its about understanding.  As well as the what, there’s … Continue reading

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Logic+Emotion: Thoughts on the Future of Social-Digital Agency Services

More thoughts from a man who has a lot of experience of digital agencies, and has seen some succeed whilst others are no more. In short agencies will need to: 1. Speak the language of business; 2. Adapt to the … Continue reading

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