Monthly Archives: October 2011

The beginning of the future of Content Strategy

Erin Kissane gives a fascinating presentation of her thoughts on some of the missteps made so far by some brands, and suggests 3 qualities to strive for when creating content frameworks. She suggests that these provide a context for the … Continue reading

Posted in Uncategorized | Leave a comment

How Companies need to evolve as Content Strategy becomes crucial to their business success

In this keynote presentation by Karen McrGane, at September’s CS Forum held in London in September, she outlines what she sees as some of the main challenges facing organistaions as they evolve and adapt to an environment where most of … Continue reading

Posted in Uncategorized | Leave a comment

Key Elements of a Successful Content Strategy

Some similar elements to the previous post, but here Tarek Reda higlights the importance of understanding your audience. This isn’t about understanding their demographics as much as what sort of content they are likley to engage with. What will they … Continue reading

Posted in Uncategorized | Leave a comment