Mass Marketing in today’s seamless media landscape (28mins)

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Ralph Santana new CEO of Samsung (and ex Coke) describes how the brand approaches marketing to the masses in the hyper competitive and integrated consumer landscape.

 

 

http://cdn.livestream.com/embed/adage?layout=4&clip=pla_1340f7ba-dd8e-4f6f-b3c8-00918ea2de77&autoplay=false

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