- advertising agency futures Apple authenticity being human brands change citizen journalism co-creation collaboration community content content strategy conversations creative talent crowdsourcing cultures Dell design digital digital wallet Edelman education Facebook.Brand Tags human innocent inspiration inspiration innovation ipa iPad iPhone leadership listening management manifestos Microsoft mobile phones motivation nestle networking NGOs opinions packaging planners purpose reading Remarkabale remix Simon Sinek social social business idea Social enterprise social good social IPA habitat Nestle Edelman social media social networks social networks social media Herd social objects social silos starters stories story storytelling Tesco thoughts trust TV Twitter viral virals virtual web 3.0 who cares wins Why zappos
Monthly Archives: June 2011
Not sure if this is Pepsi’s response to the Coke initiative featured earlier in this blog. What it is, is both another example of brands embarking on small initiatives as a part of shaping brand (lots of small ideas that … Continue reading
R/GA’s Bob Greenberg and Nick Law at MIXX 2009 discussing how they were developing their new agency model
This is from 2009, and gives some insight as to how R/G guys saw at least 2 different types of creative output coming out of ‘new traditional digital agencies’
This is a talk from TED by a guy called Dan Pink, one of whose jobs was speech writer to Al Gore. He shows what, according t scientific research, are the 3 key motivators for people in the workplace … Continue reading
Mark Earls talks about his upcoming follow-up book “I’ll have what she’s having” (out Sep 2011) on the importance of understanding social context to create sustainable and impactful change in human and organisational behaviour. Includes both his presentation and extensive … Continue reading
Mark Earls, author of the popular ‘Herd: How to Change Mass Behaviour by Harnessing Our True Nature’, talks about why copying is the important new paradigm.
2 years ago Alex Bogusky left arguably the most innovative and successful agency of its time. The reason, was ‘to make difference’. He founded ‘Common’ a new brand that seeks to share it’s value with the community. Here one … Continue reading
Brian Wiener CEO of Digital Agency 360i shares his vision of the Agency of the Future 360i CEO Presents Vision for Agency of the Future at IAB Leadership Summit from 360i on Vimeo.