Monthly Archives: August 2010

Have We Taken Participation Too Far? – Servant of Chaos

« Five Must-Read Posts from Last Week | Main Have We Taken ‘Participation’ Too Far? I came across this interesting letter on Katie Chatfield’s blog. It purports to be an open letter from “Brian” to the marketing industry. But whether … Continue reading

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A real Love Brand

There’s an increasing amount of stuff being written these days, which points to the future of branding becoming more about actions, as opposed to just words and brand platitudes. There are a myriad of reasons for this – diminishing trust … Continue reading

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Low Latency Customer Response – Wheat Thins

via farisyakob.typepad.com Low Latency Customer Response More low latency advertising that responds rapidly to tweets to or about the brand. Actually the first one happened before the Old Spice culture hack. [There’s a great comment below: I’m very amused… I … Continue reading

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Another example of low ltency advertising – Old Spice

via farisyakob.typepad.com

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Example of Low Latency Advertising

« Judge the Jury | Main | Planning A Novel » Low Latency Advertising  Mother are executing a low latency campaign in the UK for Sch….weppes that reacts rapidly to news, as in the execution above [which was pulled due … Continue reading

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Cultural Latency 1 – The Concept

There is a correlation between the amount of time it takes to distribute something, and the amount of time it takes for that thing to have an effect, and consequently the amount of time that thing stays relevant and interesting. … Continue reading

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Advertising’s Future from McCann’s Faris Yakob

via youtube.com More from Faris – his role in McCanns, Evangelising digital & technology in the agency, and 4 things for 2010.

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