- advertising agency futures Apple authenticity being human brands change citizen journalism co-creation collaboration community content content strategy conversations creative talent crowdsourcing cultures Dell design digital digital wallet Edelman education Facebook.Brand Tags human innocent inspiration inspiration innovation ipa iPad iPhone leadership listening management manifestos Microsoft mobile phones motivation nestle networking NGOs opinions packaging planners purpose reading Remarkabale remix Simon Sinek social social business idea Social enterprise social good social IPA habitat Nestle Edelman social media social networks social networks social media Herd social objects social silos starters stories story storytelling Tesco thoughts trust TV Twitter viral virals virtual web 3.0 who cares wins Why zappos
Monthly Archives: August 2010
« Five Must-Read Posts from Last Week | Main Have We Taken ‘Participation’ Too Far? I came across this interesting letter on Katie Chatfield’s blog. It purports to be an open letter from “Brian” to the marketing industry. But whether … Continue reading
There’s an increasing amount of stuff being written these days, which points to the future of branding becoming more about actions, as opposed to just words and brand platitudes. There are a myriad of reasons for this – diminishing trust … Continue reading
via farisyakob.typepad.com Low Latency Customer Response More low latency advertising that responds rapidly to tweets to or about the brand. Actually the first one happened before the Old Spice culture hack. [There’s a great comment below: I’m very amused… I … Continue reading
« Judge the Jury | Main | Planning A Novel » Low Latency Advertising Mother are executing a low latency campaign in the UK for Sch….weppes that reacts rapidly to news, as in the execution above [which was pulled due … Continue reading
There is a correlation between the amount of time it takes to distribute something, and the amount of time it takes for that thing to have an effect, and consequently the amount of time that thing stays relevant and interesting. … Continue reading
via youtube.com More from Faris – his role in McCanns, Evangelising digital & technology in the agency, and 4 things for 2010.