(image courtesy of flossmanuals.net)
Amongst these are: – using the platform as research tool for consumers/communities to share how they feel about a brand through the section of images and their feelings about them (provided of course they can add their own images). – using the platform to collaborate with consumers in helping define or refine a brand’s communication – from tone of voice to personality to choice of people and environments through and in which it is seen. – comparison of client/agency produced brand books (does anyone do these anymore) with what the consumer perceives, feels or wants – a visual version of Noah Brier’s Brand Tags, if you will. Of course it doesn’t need to be confined to images and text….video could make it a whole lot richer…and of course it clearly doesn’t need to be confined to Facebook either.