(image courtesy of flossmanuals.net)

This example of how Luis Casadevall, one of the most prominent creative minds in the Spanish advertising business, created a collaborative photo book using Facebook (from PSFK) points to a whole range of possibilities.
Amongst these are:

– using the platform as research tool for consumers/communities to share how they feel about a brand through the section of images and their feelings about them (provided of course they can add their own images).

– using the platform to collaborate with consumers in helping define or refine a brand’s communication – from tone of voice to personality to choice of people and environments through and in which it is seen.

– comparison of client/agency produced brand books (does anyone do these anymore) with what the consumer perceives, feels or wants – a visual version of Noah Brier’s Brand Tags, if you will.

Of course it doesn’t need to be confined to images and text….video could make it a whole lot richer…and of course it clearly doesn’t need to be confined to Facebook either.