Giles Rhys-Jones’ (Ogilvy) perspective on social, plus some interesting comments around
– agency group structure and how didital spans every division – PR, advertising, DM etc.
– there current approcah to “social”
– the success of Lenovo social initiative around the Olympics, in part because “social” (athletes blogging) strategy enabled them to be seen as more authentic
– how they are using social media as a collaborative (and crowdsourcing problem solving) and sharing tool across the network.