Interactive Marketing Trends: Ogilvy On Social

Giles Rhys-Jones’ (Ogilvy) perspective on social, plus some interesting comments around

– agency group structure and how didital spans every division – PR, advertising, DM etc.

– there current approcah to “social”

– the success of Lenovo social initiative around the Olympics, in part because “social”  (athletes blogging) strategy enabled them to be seen as more authentic

– how they are using social media as a collaborative (and crowdsourcing problem solving) and sharing tool across the network.

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