Paul Smith’s design rules

i.e. the design rules of Paul Smith.

“My whole life is about being childlike; not childish, but childlike. Which means you have a lateral mind; a lateral way of thinking. You are curious.

If you are looking at what other designers are doing, or what other products are out there, then you are already buying yesterday’s news…and yesterday’s news nobody wants”.

..unless they want nostalgia or history.

Evian clearly believe Paul Smith’s design rules (OK).

Advertisements
This entry was posted in Uncategorized and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s