A (dareisayit) remarkable presentation from Polle De Maagt about Being Remarkable. It contains many of the themes about which I have written in the past – about how it’s not about the technology, or the channel, about it’s being generous, and the power of great storytelling. And it contains some wonderful examples. But in the end it’s a lovely illustration of a point that Gareth has made well in the past – that advertising operates in the culture business. Worth taking the time.


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