Virals, Viruses and Sharing

http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=stopsayingviral-fromstickytospreadable-100322202405-phpapp01&stripped_title=stop-saying-viral-a-case-for-spreadable-media-3517863

Eva Hasson has put this great deck together, taking content from a list of planning luminaries, to argue convincingly that we need probably need re-think how we approach, use and measure viral activity. It’s a good example of at least one of the topics it covers – how remixing the original (or in this case originals) to create something which gives added energy to its source.
It’s also a great demonstration of the collaborative and generous nature of the planning community, the shared output of which, as Eva says is pushing us to ‘revisit many notions we take for granted’.

A great illustration of this here, is how Faris has taken Eva’s thoughts and pushed them on still further in the context of Grant MCracken’s thoughts (from as far back as 2005!) about cosumers beiing multipliers.

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